APPSON’s purpose is to increase awareness and reinforce the indispensability of promotional products and services to achieve client’s desired objective.
Why APPSON?
Our Core Values
- Professionalism
- Respect
- Integrity
- Excellence
- Innovation
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“As the premier promotional product association in Nigeria, APPSON’s vision is to enhance membership value, elevating the profile of the industry through innovation and professionalism”
– Vision Statement –
Scope of APPSON Industry
- Corporate and business gifts
- Premium/Promotional products
- Personalized gifts/Souvenirs and keepsakes
- Design and customized printing
- Customized stationery products
- Business services which include equipments,
consumables and technology for the industry - Awards and recognition products
“Establishing the promotional products industry in Nigeria by setting standards for sustainable business practices for all the stakeholders through the provision of creative solution”
– Mission Statement –
APPSON Objectives
DELIVER GREAT MEMBER VALUE
- Provide network platforms for members
- Opportunity for strategic alliances, partner with each other to grow businesses
- Help members succeed, develop tools and programs that promote members growth and success
- Elevate and engage through education; reinforce our position as the preeminent source of industry education
- Reward and recognize members through volunteer engagement and harness their professional expertise to the benefit of the industry
- Leverage technology solutions to engage and provide value to our members
- Recognize excellence and punish misconduct
ADVOCATE FOR THE INDUSTRY
- Engage and teach the membership to advocate the value, effectiveness and power of promotional products to their audiences
- Embrace social, environmental and products responsibility best practices
- Influence external audiences to use promotional products and understand their true effectiveness
- Reach, teach and educate younger professionals and college students about the industry as a whole, career opportunities and ultimately the power and effectiveness of the medium
- Influence legislative and regulatory actions and keep policy makers mindful of our industry’s issues and concerns
- Influence regulatory bodies on promotional products industry issues and establish members as “good actors” as it relates to compliance issues.
ENGAGE THE GLOBAL MARKET PLACE
- Drive visibility to reinforce our position in the international promotional products industry
- Cultivate relationships and reactivate alliances with other membership organizations internationally
- Define common ground
- Elevate and influence product safety and compliance in a global market place
- Develop revenue opportunities from international activities that support APPSON’s strategic vision and plan
MANAGE AN EFFICIENT, PROGRESSIVE AND PROFESSIONAL ORGANIZATION
- Effectively utilize all resources to advance the goals of the association
- Continue to evolve governance structure to maximize volunteer recruitment, effectiveness and satisfaction
- Run an efficient business
- Be a preferred employer
- Leverage technology solutions to support internal initiatives and objectives
- Be an example of an environmentally friendly organization
- Evolve a sustainable assertion with well structural plan