APPSON’s purpose is to increase awareness and reinforce the indispensability of promotional products and services to achieve client’s desired objective.
“As the premier promotional product association in Nigeria, APPSON’s vision is to enhance membership value, elevating the profile of the industry through innovation and professionalism”
– Vision Statement –
“Establishing the promotional products industry in Nigeria by setting standards for sustainable business practices for all the stakeholders through the provision of creative solution”
– Mission Statement –
Why APPSON?
Our Core Values
- Professionalism
- Respect
- Integrity
- Excellence
- Innovation
Scope of APPSON Industry
- Corporate and business gifts
- Premium/Promotional products
- Personalized gifts/Souvenirs and keepsakes
- Design and customized printing
- Customized stationery products
- Business services which include equipments,
consumables and technology for the industry - Awards and recognition products
APPSON Objectives
DELIVER GREAT MEMBER VALUE
- Provide network platforms for members
- Opportunity for strategic alliances, partner with each other to grow businesses
- Help members succeed, develop tools and programs that promote members growth and success
- Elevate and engage through education; reinforce our position as the preeminent source of industry education
- Reward and recognize members through volunteer engagement and harness their professional expertise to the benefit of the industry
- Leverage technology solutions to engage and provide value to our members
- Recognize excellence and punish misconduct
ADVOCATE FOR THE INDUSTRY
- Engage and teach the membership to advocate the value, effectiveness and power of promotional products to their audiences
- Embrace social, environmental and products responsibility best practices
- Influence external audiences to use promotional products and understand their true effectiveness
- Reach, teach and educate younger professionals and college students about the industry as a whole, career opportunities and ultimately the power and effectiveness of the medium
- Influence legislative and regulatory actions and keep policy makers mindful of our industry’s issues and concerns
- Influence regulatory bodies on promotional products industry issues and establish members as “good actors” as it relates to compliance issues.
ENGAGE THE GLOBAL MARKET PLACE
- Drive visibility to reinforce our position in the international promotional products industry
- Cultivate relationships and reactivate alliances with other membership organizations internationally
- Define common ground
- Elevate and influence product safety and compliance in a global market place
- Develop revenue opportunities from international activities that support APPSON’s strategic vision and plan
MANAGE AN EFFICIENT, PROGRESSIVE AND PROFESSIONAL ORGANIZATION
- Effectively utilize all resources to advance the goals of the association
- Continue to evolve governance structure to maximize volunteer recruitment, effectiveness and satisfaction
- Run an efficient business
- Be a preferred employer
- Leverage technology solutions to support internal initiatives and objectives
- Be an example of an environmentally friendly organization
- Evolve a sustainable assertion with well structural plan